You’ve worked so hard on your business, and the website is looking great. Nonetheless, every time you log into your statistics, it’s the same old story; only ten people visit your brand’s online headquarters a day. And you’re not even sure if eight of those are your parents! (Mom and Dad are so proud.)
Don’t worry. At Brandland, we’ve got some tips for you on how to get your site seen by as many people as possible by having it rank higher on Google. Hint: one of them does include the magical keyword SEO.
Outbound Links Are Your Friend
When you’re trying to rank higher on Google, you have to try and understand Google. What makes the search engine list something with outbound links higher than something without these SEO magnets?
The use of an outbound link signal to Google, “Hey, this person is putting useful and informative content out in the world. Oh, and they even link to other high-quality resources.”
It’s one of the easiest and most effective ways to improve your ranking. Loads of people skip this because they don’t want to send people to other websites. When it comes to Google ranking, think of it as a collaborative effort.
Strategic Keyword Use
Yes, keywords are important, but stuffing your posts and website copy full of keywords that make the article itself no longer make sense is a false economy. People will land on your website, but the high bounce rate when they realize you’ve published a bunch of nonsense will cause Google to penalize you once again.
When it comes to SEO keyword use, be strategic and don’t overstuff.
Top Tip: The pros tend to use paid-for tools to find the best SEO keyword strategy, but that doesn’t mean you can’t find great keywords using free SEO keyword search tools like this one.
Optimize Your Images
When you optimize your website images, there are two things you want to look out for. These are:
- Direct Image Names with Keywords: when you export your pictures and upload them onto your website, you lose out on valuable search engine ranking when you leave the image named IMG345678.
- Resize at All Costs: most users won’t wait for large images to load on your website, which means they bounce happily away to another site. You know that a high bounce rate affects your Google ranking. A great way to ensure your quality doesn’t suffer is to save for web on Adobe Photoshop.
Internal Linking Helps Ranking
Internal linking makes every page of your website more valuable as consumers can quickly discover more information organically. Google approves!
Do you need a helping hand with all of this SEO malarkey and have no time to do the research? Search Engine Optimization is just one of the things we offer as part of our creative and convincing marketing agency, Brandland.
Don’t be shy and drop us a hello to discover how to take your website to the top of search engines everywhere. We can’t wait to work with you.